StraightWear
Proudly introducing our new groundbreaking formaldehyde-free smoothing formula that eliminates frizz and curl for up to four months while infusing hair with shine, control and beauty.
StraightWear™ by Macadamia safely smoothes out curl and frizz by structuring the hair with a workable shield, resulting in gorgeously smooth hair without the damage to your hair or your health.
The groundbreaking StraightWear™ formula by Macadamia offers salon clients up to four months of unprecedented straightening with a tested and certified 100% formaldehyde-free formula. Click here for laboratory certification results.
- Up to 4 months of unparalleled straightening
- Hair reverts to natural texture with no regrowth issues
- Intensifies color with brilliant shine
- Reduces styling time to minutes
- Infuses touchable softness
- Safeguards hair against heat damage, breakage and split ends
- Use after chemical services with confidence
StraightWear Smoother
StraightWear™ Smoother's simple one-step application transforms curl and frizz into smooth, silky hair. Our special blend of Macadamia Oil combined with Quinoa Seed, Ginkgo Biloba and other botanical extracts revitalize hair by infusing moisture, strength and unparalleled shine.
These key ingredients work in tandem with memory technology to envelop hair strands with a workable shield that sets the foundation for a perfectly smooth, beautiful finish. Enjoy manageability as styling time is reduced to just minutes.
For professional use only
StraightWear Purify
Clarifying agents formulated with a botanical blend of citrus extracts remove chlorine residue, buildup from styling products, and minerals left by hard water. Purify is essential to use prior to the StraightWear™ System because it properly prepares the hair for the service.
Purify Shampoo is also very beneficial to use prior to in-salon chemical services, deep cleansing treatments, and routinely as a weekly deep cleansing wash.
StraightWear Iron
The innovative Wave Plates™ on the StraightWear Smoothing Iron give unprecedented root lift and body to your styles that is incredibly easy to achieve. Gone are the days of straight but flat, deflated looking hair that hugs the scalp. There is also an ergonomic benefit due to the plate angle that reduces the amount of pressure needed.
In addition to the two primary plates there is an additional set on top of the iron, allowing for the creation of gorgeous curls and waves in addition to straight styles.