News & Press
December 01, 2009
Macadamia Natural Oil Raises the Bar in a Hot New Haircare Category
With a Unique Blend of Two Coveted Oils for Superior Results.
FOR IMMEDIATE RELEASE—Los Angeles, CA … The global hair care industry is about to witness yet another first. On the heels of the über-successful trend for oils, comes the first company to combine two of the worlds most rare, valuable and lightweight natural oils, proving that this burgeoning category in the hair care market is not only here to stay, but is growing with enormous alacrity. Introducing Macadamia Natural Oil™, the first and only company to combine the highly effective and uniquely superior Macadamia Nut Oil from the South Pacific with the wildly popular Argan Seed Oil from North Africa’s Berber region for an unprecedented marriage made in hair care heaven.
All Oils Are Not Created Equal…
Undoubtedly there are other oils being used in hair care products, however, Macadamia Natural Oil™ is the first and only company to use oil from the Macadamia Nut. “We chose Macadamia Nut oil due to its uncanny similarity and ability to mimic the body’s own natural oils, allowing for unparalleled absorption and rapid penetration into the hair and skin,” explains John Fasan, CEO of Macadamia Natural Oil™. Clearly, there is no other oil like it.
Replenish. Revitalize. Nurture. Treat.
The creative and scientific geniuses at Macadamia Natural Oil™ fundamentally understand the ever-pressing need for truly healthy hair and are unequivocally devoted to one simple mission: To provide products that combine Macadamia Nut Oil with Argan Seed Oil and with special blends of nature’s most nourishing botanicals to formulate the ultimate in hair rejuvenation and maintenance for all hair types. “By utilizing superior quality, knowledge, innovation and technology, we’re able to formulate products that are poised to be industry leaders right out of the gate,” states Fred Phillips, President of Macadamia Natural Oil™. “The response to this brand has been overwhelmingly astounding.”
A Blended Performance….
Just like the statement “the whole is greater than the sum of its parts”, when Macadamia Nut Oil and Argan Seed Oil are united together, the results are far more successful than if either ingredient was used independent of one another. And therein lies the scientific beauty behind Macadamia Natural Oil™ and its myriad of benefits:
• Improves hair strength and quality of hair
• Improves manageability and imparts radiant shine
• High absorption rate and deep penetration into hair shaft and scalp
• Light, gentle, non-greasy nature absorbs instantly and forms a protective barrier
• Leaves hair deeply nourished, revitalized and silky smooth
• Softens thick, coarse hair
• Eliminates frizz and tangles
• Revives hair damaged by heat, wind, oxidation and over-processing
• Excellent natural moisturizing properties replenish dry, brittle hair
• High in essential fatty acids to help replace hair’s lost emollients
• No oily residue or build up
• Mimics bodies’ natural protective oils produced by the scalp
• Helps repair follicles, improves elasticity and increases nourishment
• Extends the life of color treatments
• Provides UV protection from photo and sun damage
• Provides long-term conditioning
• Reduces drying time up to 50%
• Alcohol free
Where Health Meets Beauty from the Inside Out…
Macadamia Nut Oil
For thousands of years Australian aborigines have consumed the macadamia nut for its high nutritional value and health-promoting benefits. Today, Macadamia Nut Oil is widely revered for its incredible benefits to hair, skin and overall health including:
• Rare and unique composition with an incredible compatibility to the bodies’ own natural oils, allowing for extraordinary absorption and rapid penetration into hair and skin.
• Incredibly rich concentration of essential fatty acids, natural antioxidants and vitamins penetrate, smooth and coat hair shaft, improving elasticity and strength, leaving hair deeply nourished and revitalized.
• Extremely rich in essential fatty acids, with the distinctive feature of resembling sebum. This replication of the natural oils that our scalp produces for protection make it an ideal enriching and replenishing agent with rapid absorption.
• Contains the highest amount of palmitoleic acid (an Omega 7 fatty acid) of any plant. Palmitoleic acid is abundant in the body at birth but decreases with age, causing dull, coarse, dehydrated hair. By replenishing hair with it, this essential component of human sebum plays an integral role in lubrication, softening and protection of hair protein structures, which ultimately leaves hair hydrated, healthy and shiny.
Argan Seed Oil
Known as “liquid gold” to Moroccan’s, Argan Seed Oil has been used by countless generations for its beneficial use in skin, hair, nail and therapeutic treatments. This rare and difficult-to-obtain oil restores shine and softness to dry, brittle hair while nourishing hair damaged by chemical services.
• Rich in Omega 9, Linoleic and unsaturated fatty acids, all beneficial for improving hair strength and health.
• Rare combination of sterols found in Argan Seed Oil allow for more rapid penetration because their structure is very similar to human sterols.
• Naturally contains incredibly high levels of Vitamin E which helps revitalize hair damaged by heat, wind, oxidation, over-styling and over-processing and creates the perfect condition for healthy hair to grow.
The Macadamia Natural Oil™ Collection …
The collection consists of five extraordinary products including Macadamia Healing Oil Treatment, Macadamia Deep Repair Hair Masque, Macadamia Rejuvenating Shampoo, Macadamia Nourishing Leave-In Cream and the first-of-its-kind Macadamia Oil Infused Comb.
For centuries, alchemists and healers worldwide have turned to nature’s rich resources for their medicinal powers. With the rare and unique miracle properties of both Macadamia Nut Oil and Argan Seed Oil, women all over the world will now be able to experience and appreciate the fabulous results achieved after just one use of Macadamia Natural Oil™ The collection truly takes the guesswork out of product selection for hair type since the formulations are suitable and beneficial for all. Macadamia Natural Oil™ is simple to use, easy to understand and delivers on the promise of healthy, shiny, gorgeous, desperate-to-be-touched hair.
Macadamia Natural Oil™ will be available in January 2010 at professional salons nationwide and Ulta Beauty Stores. It will be available March 2010 at select JCPenney Salons. For a location near you, please visit the Macadamia Salon Locator at www.macadamiahair.com.
# # #
for more information:
dna public relations
914.925.2300 or .(JavaScript must be enabled to view this email address)
For more product information visit www.macadamiahair.com
