July 06, 2012
Macadamia Natural Oil was proud to partner with NYX Cosmetics for the first annual Fine Artistry of Cosmetic Elites (FACE) Awards on Sunday, June 24th, 2012 at the Pasadena Convention Center. The FACE Awards were created to honor the YouTube community for expanding the way the people are introduced to new beauty trends, products and techniques.
Three months prior to the event, 30 top beauty bloggers & vloggers started competing in the FACE Awards competition, where they participated in a variety of online challenges. Winners of each stage were decided by online votes. The top 6 beauty bloggers were then flown to LA, where they got the opportunity to work with a team of professional models, NYX makeup artists and Macadamia Natural Oil hair stylists to create their final runway looks.
On the day of the competition, a team of Macadamia stylists used a variety of Macadamia hair products and brushes to create the ultimate runway hair styles. The runway looks ranged from sleek and smooth, to soft curls, to modern day updo's. Though all of the hair textures and styles were different , each contestant's model was finished with Macadamia’s Healing Oil Spray for eye-catching shine.
The runway show event was hosted by celebrity blogger Perez Hilton, who introduced and presented each of the contestants and their final looks. The panel of judges included Macadamia’s very own Director of Education Michael Cain, Toni Ko (owner and founder of NYX Cosmetics), Nils Johnson (founder of Beautylish), Scott Barnes (celebrity make up artist) and Tim Lusher (manager of Westin Pasadena).
At the end of the event, Charis Amber Lincoln, also known as YouTube vlogger CharismaStar, was named as winner of the competition and received a $25,000 cash prize along with a variety of other gifts. All of the vloggers and attendees of the event also received a gift bag that included Macadamia Natural Oil’s Luxe Travel Set so they can recreate runway-ready looks on-the-go.
Congratulations to Charis on winning the first annual FACE Awards and all of the other contestants for doing an amazing job. To see more photos from the NYX Awards, visit our Pinterest page.